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How A Creative Gum Entrepreneur Is Caron Proschan loves healthy living.  She also loves gum.  After finishing an energizing workout at the gym one day, she reached for her pack of gum and realized a huge disconnect.  With plenty of healthy, all-natural food and beverage options, why was her gum a troubling shade of alien blue and packed with un-pronounceable chemicals that would pollute her body?  This a-ha moment led to the launch of a dream and a company - Simply Gum.  
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